Privacy Policy
Introduction
This privacy policy tells you how AlphaByte uses your personal data when you visit our website, interact with us, and buy our goods and services. It also tells you about your privacy rights and how the law protects you. It is important that you read this privacy policy, together with any other privacy policies we may provide, so that you are fully aware of how and why we are using your data. This privacy policy was last updated on 25 May 2024.
If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy. See How to contact AlphaByte about privacy below.
Our website
Our website sells Goods and Services aimed at individuals and organisations. This website is not intended for children and we do not knowingly collect data relating to children.
AlphaByte is the data controller responsible for this website and any handling of personal data carried out by or on behalf of AlphaByte.
Personal data which we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We do not collect data as follows:
- We do not collect Financial Data which includes payment card details as this is collected by a third party and we do not hold or store this data.
- We do not track your browsing habits across other third-party websites.
- We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. If you use any of these types of personal data on products you design or create on alphabyte.co.nz, we will not be able to tell. We will treat all the personal data included in designs or products as ordinary personal data.
We collect a variety of information about you and visitors to the AlphaByte website. This personal data falls into these categories:
- Identity Data includes title, first name, last name, username or similar identifier and an encrypted version of your login/password. If you interact with us through social media, this may include your social media user name and publicly available Profile Data from your social media accounts.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. This does not include Financial Data
- Profile Data includes your username and password, purchases or orders made by you, preferences, feedback and survey responses, as well as any profile data which we have added (for example, using analytics and profiling).
- Technical Data may include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Usage Data includes information about how you use our website, products and services.
- Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers. This may include information about you which reaches Google, Meta, Pinterest, or Vimeo. Please see their privacy policy.
- Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.
- We collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. To provide better content and service.
- We use Stripe for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection. You can learn more about Stripe and read its privacy policy at https://stripe.com/privacy.
However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
If you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you’ve asked for.
How is your personal data collected?
To collect data from and about you, we employ:
- Direct interactions. You may give us your Identity and Contact data by filling in forms or by corresponding with us by email or through chat or social media. This includes personal data you provide when you:
- sign up to receive the AlphaByte letter;
- make enquiries or request information be sent to you;
- create an account on our website;
- order our products;
- ask for marketing to be sent to you;
- engage with us on social media;
- enter a competition, promotion or survey;
- contact us; or
- leave comments or reviews on our products or services (please be kind!).
- Automated technologies or interactions. As you interact with us, including via the alphabyte.co.nz website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also collect Tracking Data when you use our website, or when you click on one of our adverts (including those shown on third party websites).
- Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:
- o Technical Data and/or Tracking Data from analytics providers, advertising networks and search information providers;
- Contact, Financial and Transaction Data from providers of payment and fraud prevention services;
- Identity and Contact Data from data partners; and
- Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites
Cookies
Cookies and pixels are very small text files that are sent to a browser from our web server and stored on the your device. Cookies and pixels help us to provide a better experience during your interactions with us and to enhance our ability to communicate across a range of communications channels. You may disable cookies and pixels, however doing so may restrict access to some web pages.
We use cookies and pixels on our site to track individual journeys. We use cookies to gather data about trends in site usage using Google Analytics and Meta Business Suite. We also use cookies and pixels to gather data about your browsing history on the site. We may use this data to enhance your browsing experience, improve our website, identify whether you have seen our marketing material before you visited our site, and target advertising to you.
Using Google Analytics and Meta Business Suite means that we can advertise to visitors who have visited certain pages on our site. This could be in the form of an advertisement on the Google search results page or somewhere on Facebook or Instagram. Third-party vendors like Google and Meta use cookies to serve advertisements based on someone’s past visits to the site. Any data collected will be used in accordance with our privacy policy as well as the privacy policies of:
We take all reasonable precautions to guard against unauthorised access to confidential and personal information including the loss, misuse and alteration of the information held by us. When personal information is no longer required for the purposes for which it was collected, it may be deleted.
Security
Our site has security measures in place to prevent the loss, misuse and alteration of information under our control. In order to maintain the cyber security of systems and information, our systems are subject to ongoing monitoring (including activity logging), analysis and auditing.
We use Cloudflare to ensure that data are not accessed by automated programs as bots. Cloudflare uses highly sophisticated systems to determine that an access request has been made by a human. From time to time, you may be challenged to demonstrate that you are indeed alive.
We may use information about your use of our websites and other IT systems to prevent unauthorised access or attacks on these systems or to resolve such events. We may use this information even if you are not involved in such activity. We may utilise services from one or more third-party suppliers to monitor or maintain the cyber security of its systems and information. These third-party suppliers will have access to monitoring and logging information as well as information processed on our systems.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third Party Links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Your Consent
By using our site, you consent to our privacy policy.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
